Durabilité - Le bœuf Irlandais

It's all right here

Sustainably produced from farm to fork, Ireland’s lush green fields, fresh clean air and plentiful rain means there is definitely no shortage of that special something that makes grass-fed Irish beef so great.


New TV Ad

We’ve got a new TV Ad running across UK TV screens this Autumn. It proudly shows beautiful grassy pastures, perfect climate conditions for beef farming and the care that farmers take to produce premium quality, sustainable beef.

It’s no wonder it tastes so delicious and is so in demand by chefs and consumers alike!
Take a look at the ad here. We hope you like it!

12 Reason Why Grass-Fed Beef is so Special